s anyone else glad that adjusting page layout or character alignment in Microsoft Word is a fairly simple matter of clicking through a few menu commands? I am. For some reason, one of the true/false questions on our midterm this past Wednesday just stuck in my head; this question was about poster composition and how their layout was determined. I don't remember exactly what it said, but I think it asked something about how type was arranged for poster composition, with an emphasis on the poster's vertical and/or horizontal format. Well, just as Jules Chéret and Henri Toulouse-Lautrec composed their imagery and typography specifically for the poster medium, graphic designers now are arranging their content for electronic, online media.
Michael Surtees runs a design firm called Gesture Theory and a blog titled Design Notes. The way he adapted the Gesture Theory website for the ipad, computer screen, and the iphone reminded me of how visual posters were set and printed for circulation.
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| From Michael Surtees' post on Designing for the Browser of Today |
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