Figurative Typography, Anyone?

The Raw Shark Texts is a book written by Steven Hall, which includes figurative typography along with its normal storytelling text format. I highly recommend reading this book; it's a compelling, fast paced read, and there's more figurative uses of typography within the book than what I am posting here, but I'm not saying you should read the book just because of its creative use of typography. The video below is from their marketing campaign for the book on Youtube.

Robert Massin created unprecedented figurative typography in Eugene Ionesco's La cantatrice chauve (The Bald Soprano) in 1964 with the photographer Henry Cohen by printing typography via letterpress onto sheets of rubber and then manipulating and photographing it (Meggs 443).