The Computing-Tabulating-Recording Company was established on June 16, 1911. This January, IBM started celebrating its one hundredth year and anticipation of its centennial birthday this summer with a plethora of articles on icons, playing on the word's definition as a representative symbol while acknowledging the company's iconic innovations. Each of the company's innovations, listed under "Icons of Progress" is represented by their own pictorial interpretation, which takes the shape of the number 100:
 |
| IBM Logo Design for its Centennial Birthday |
In their "Icons of Progress" section they also celebrate IBM's belief that "good design is good business" by paying tribute to the company's original design consultant, Eliot Noyes, and artists who worked on his corporate design program. These artists included Charles and Ray Eames, Eero Saarinen, Paul Rand and Isamu Noguchi.
No comments:
Post a Comment